Learn2Earn
Learn2Earn
Learn2Earn is a bold initiative aimed at equipping Nigerians with tech skills that enable them to earn even while they learn.
Learn2Earn is a bold initiative aimed at equipping Nigerians with tech skills that enable them to earn even while they learn.
Category
Category
Branding
Branding
Designer
Designer
Emmanuel Adelaja
Emmanuel Adelaja
Product Duration
Product Duration
2 months
2 months
Challenge
How do you create a brand identity that:
Feels tech-forward and educational
Appeals strongly to young ones (mostly Gen Z)
Stands out but remains clear and professional
Most tech-education brands fall into two traps: overly corporate or excessively playful. Learn2Earn needed a fresh, energetic identity that didn’t feel childish or too “startup-formal.”
How do you create a brand identity that:
Feels tech-forward and educational
Appeals strongly to young ones (mostly Gen Z)
Stands out but remains clear and professional
Most tech-education brands fall into two traps: overly corporate or excessively playful. Learn2Earn needed a fresh, energetic identity that didn’t feel childish or too “startup-formal.”
How do you create a brand identity that:
Feels tech-forward and educational
Appeals strongly to young ones (mostly Gen Z)
Stands out but remains clear and professional
Most tech-education brands fall into two traps: overly corporate or excessively playful. Learn2Earn needed a fresh, energetic identity that didn’t feel childish or too “startup-formal.”
Process
Design a logo and visual system that clearly communicates:
The blend of learning and earning
A sense of ambition and transformation
A vibe that Gen Z finds relatable, aspirational, and modern
Design a logo and visual system that clearly communicates:
The blend of learning and earning
A sense of ambition and transformation
A vibe that Gen Z finds relatable, aspirational, and modern
Design a logo and visual system that clearly communicates:
The blend of learning and earning
A sense of ambition and transformation
A vibe that Gen Z finds relatable, aspirational, and modern
Solutions
We developed a custom wordmark and symbol inspired by currency and coding symbols — two things that represent value and tech. The final logo features two stylized vertical lines between “less than” and “greater than” signs — a subtle nod to coding syntax and currency symbols (₦, $, etc.).
To complete the brand system:
Color palette: A blend of bold blues (#035FC4, #0FB6F5) to signify trust, ambition, and youthfulness.
Typeface: Lemon Milk — bold, geometric, and modern, giving the brand a clean, confident presence.
Visual elements: Geometric shapes, gradient backgrounds, and iconography reflecting learning tools (e.g. laptops, progress bars, books, coins).
The result? A brand that feels future-ready, digital, and deeply aligned with the aspirations of young Nigerians.
We developed a custom wordmark and symbol inspired by currency and coding symbols — two things that represent value and tech. The final logo features two stylized vertical lines between “less than” and “greater than” signs — a subtle nod to coding syntax and currency symbols (₦, $, etc.).
To complete the brand system:
Color palette: A blend of bold blues (#035FC4, #0FB6F5) to signify trust, ambition, and youthfulness.
Typeface: Lemon Milk — bold, geometric, and modern, giving the brand a clean, confident presence.
Visual elements: Geometric shapes, gradient backgrounds, and iconography reflecting learning tools (e.g. laptops, progress bars, books, coins).
The result? A brand that feels future-ready, digital, and deeply aligned with the aspirations of young Nigerians.
We developed a custom wordmark and symbol inspired by currency and coding symbols — two things that represent value and tech. The final logo features two stylized vertical lines between “less than” and “greater than” signs — a subtle nod to coding syntax and currency symbols (₦, $, etc.).
To complete the brand system:
Color palette: A blend of bold blues (#035FC4, #0FB6F5) to signify trust, ambition, and youthfulness.
Typeface: Lemon Milk — bold, geometric, and modern, giving the brand a clean, confident presence.
Visual elements: Geometric shapes, gradient backgrounds, and iconography reflecting learning tools (e.g. laptops, progress bars, books, coins).
The result? A brand that feels future-ready, digital, and deeply aligned with the aspirations of young Nigerians.
