Lily Finance
Lily Finance
Lily Finance is an investment platform that makes saving and investing simple, transparent, and rewarding. It’s designed to help Nigerians grow their money with ease—whether they’re first-time investors or seasoned savers.
Lily Finance is an investment platform that makes saving and investing simple, transparent, and rewarding. It’s designed to help Nigerians grow their money with ease—whether they’re first-time investors or seasoned savers.
Client
Client
Magnacap LTD
Magnacap LTD
Category
Category
Fin tech
Fin tech
Designer
Designer
Emmanuel Adelaja
Emmanuel Adelaja
Product Duration
Product Duration
4 Weeks
4 Weeks
CHALLENGE
Fear of Investment: Most people see investing as “too risky” or “too complex.”
Unclear Interfaces: Existing apps overwhelm users with too much data.
Trust Issues: Lack of transparency makes people hesitant.
Accessibility: Not everyone is financially literate, yet they need opportunities to grow their money.
Fear of Investment: Most people see investing as “too risky” or “too complex.”
Unclear Interfaces: Existing apps overwhelm users with too much data.
Trust Issues: Lack of transparency makes people hesitant.
Accessibility: Not everyone is financially literate, yet they need opportunities to grow their money.
Fear of Investment: Most people see investing as “too risky” or “too complex.”
Unclear Interfaces: Existing apps overwhelm users with too much data.
Trust Issues: Lack of transparency makes people hesitant.
Accessibility: Not everyone is financially literate, yet they need opportunities to grow their money.
PROCESS
We started by researching how young Nigerians currently view saving and investing, uncovering their fears and frustrations. From there, we sketched low-fidelity wireframes focused on simplicity, then gradually layered in clean visuals, soft colors, and easy-to-understand flows. We tested the prototypes with users and refined the onboarding process to make it welcoming and transparent.
We started by researching how young Nigerians currently view saving and investing, uncovering their fears and frustrations. From there, we sketched low-fidelity wireframes focused on simplicity, then gradually layered in clean visuals, soft colors, and easy-to-understand flows. We tested the prototypes with users and refined the onboarding process to make it welcoming and transparent.
We started by researching how young Nigerians currently view saving and investing, uncovering their fears and frustrations. From there, we sketched low-fidelity wireframes focused on simplicity, then gradually layered in clean visuals, soft colors, and easy-to-understand flows. We tested the prototypes with users and refined the onboarding process to make it welcoming and transparent.
Solutions
Friendly Interface: We designed a clean, colorful interface that feels inviting instead of intimidating.
Guided Journey: Simple onboarding and clear investment options make decisions easier.
Transparency at Heart: Clear returns, risk levels, and progress tracking to build trust.
For Everyone: Whether you’re a student or a working professional, Lily makes investing possible and stress-free.
Friendly Interface: We designed a clean, colorful interface that feels inviting instead of intimidating.
Guided Journey: Simple onboarding and clear investment options make decisions easier.
Transparency at Heart: Clear returns, risk levels, and progress tracking to build trust.
For Everyone: Whether you’re a student or a working professional, Lily makes investing possible and stress-free.
Friendly Interface: We designed a clean, colorful interface that feels inviting instead of intimidating.
Guided Journey: Simple onboarding and clear investment options make decisions easier.
Transparency at Heart: Clear returns, risk levels, and progress tracking to build trust.
For Everyone: Whether you’re a student or a working professional, Lily makes investing possible and stress-free.
